Landing pages are more important than you might think. They’re a vital part of both your website and marketing strategy. A couple of obvious questions are:

• What are landing pages?
• Why are landing pages so crucial?

In this post, you will find the answers to these questions as you learn everything to need to know about landing pages on your website.

What is a landing page?

In essence, it’s a page that people land on when they visit your site. More specifically, this is a page they visit after interacting with a piece of marketing material. You’ve got adverts posted online, when someone clicks the ad they get taken to a specific landing page. You send out marketing emails or texts with links – when people click the links they visit the landing page. 

These pages technically exist as part of your site, but they’re only accessible via specific links. When you work with web design services, like WebX360, you will get landing pages created alongside the general pages on your website. 

Why are landing pages so important?

Simply put, they help funnel potential leads through your site. When someone arrives on these pages, they are already interested in something. Otherwise, why would they have clicked the link? Therefore, your landing page must be set up to direct people to complete the desired action. 

What could this mean? Well, the action could be:

• Making a purchase
• Signing up for a mailing list
• Registering for pre-orders
• Downloading a free ebook

The possibilities are endless, but you don’t see the desired outcomes without a good landing page. They are the most integral part of your marketing campaigns because they help you convert leads into either paying customers or more high-value leads. 

What makes a good landing page?

ECreating an effective landing page boils down to a few key elements. First and foremost, it should be well-organized with a clear focus on prompting users to take a specific action. A prominently displayed call-to-action (CTA) is crucial, providing users with straightforward instructions on what to do next. To achieve this, it is beneficial to seek the assistance of web design experts, particularly those experienced in crafting interactive landing pages for specific businesses. As an example, you can check out these professionals who create attractive website design for estate agents so that agents can enhance their chances of converting more visitors into customers.

These design experts typically showcase a business’s offerings prominently on the landing page, ensuring that users understand what’s being presented and why it’s valuable to them. Some landing pages even incorporate short videos to offer more detailed explanations and keep users engaged and informed during their visit.

In truth, you can find loads of other tips for great landing pages, but we don’t have the time to go through them all. If you’d like to know how the experts design pages that convert, check out the article here. 

To summarise, landing pages are special pages that people visit after clicking on one of your links. Therefore, they play a vital role in converting leads for your business. If you don’t have these pages set up, you need to start creating them. Ensure they are specific to the different campaigns or links you’re using – if you have adverts, the landing pages must be relevant to what you’re advertising! In turn, this can help you generate more sales and grow your business.