It’s important to keep your logistics company running smoothly, and strong marketing is also going to play a role in this too. Email marketing is one of the most powerful tools for content promotion. It is a great way to stay in touch with your audience and it can help you grow your business. Email marketing gets you right into the inbox of your audience. This is incredibly powerful, and it’s even more powerful than SMS marketing. But did you email marketing can do a lot? Think about it, have you ever received an email that just worked? One that you just want to follow, once you listened to?

While the art of crafting the perfect email marketing strategy can be fairly tough, once you crafted it, you can only take off from there. Plus, you shouldn’t forget about the SEO strategy either, email marketing has proven time and time again that SEO and email marketing go hand in hand? How so? Well, here are some handy tips that not only boost your email marketing strategy but also help your SEO as well!

Image credit 

1. Send out a weekly newsletter to your audience to keep them up-to-date with what’s going on in your industry

Send out a weekly newsletter to your audience with in-depth articles and updates on your industry. This will keep them up-to-date with what’s happening at all times. But you can also direct them to links to your blog, as this is not only going to direct them to your website but this will be perfect for those who are searching for certain keywords. While this can be incredibly helpful, what would also be helpful would be Christian SEO too. This agency is jammed packed with experts who have industry-leading expertise.

2. Use email marketing as a way to promote new blog posts, videos or podcasts by sending them directly to your subscribers when they are published

Content is king, and content is also going to massively help out when it comes to all of this as well. Content is not only going to be the “hook, line, and sinker” but it’s going to be exactly what reels in people to stick around to being subscribed, it’s going to create trust, plus, it’s going to be a great way to get others to discover you and subscribe. So, make sure that the content that your dishing out has enough value.

3. Send out an email newsletter with all of the latest updates from a conference that you attended or an event that you hosted (if the event was webcasted, send those links too!)

Depending on what industry your business is in, people are looking around for information for certain events. Not only providing this in a newsletter, but also providing this information on a webpage or link onto your website is going to greatly help with SEO too. Links are great for SEO, even outbound links to major events.

4. Create an online course and offer it as part of an email campaign where people can sign up for it over time instead

Last, but not least, this can also be powerful. Online courses have proven to be great when it comes to getting more subscribers. Ideally, you’re going to want this course to be free, and promote it on various platforms. This can even be a free newsletter course. Overall, the promotion alone is great for SEO.