When it comes to creating the perfect website for your business, there are a lot of different factors that need to be considered. You need to ensure that the site represents your brand and that it is easy to use. It also needs to be visually appealing and quick to load. However, one thing you simply cannot build a site without is user research. This enables you to experience your brand in the way that your users do, which is extremely different from the way you think they do!
The aim of UX
The objective when it comes to user experience is to ensure the right design direction is established so that you can provide a better usable experience for anyone who lands on your site. By conducting extensive research, watching how people interact with your site, and using a user testing tool, you will be able to understand why people use your site, how they interact with it, and what elements they don’t enjoy. This enables you to meet their needs, as well as identifying other ways to provide value.
How can you carry out user research?
There are a number of options available when conducting user research, and the route you go down will largely depend on your goals. You can do this in-person, although this is a little bit difficult at the moment considering the pandemic. A lot of businesses prefer to use software so that they can test user activity remotely. Some businesses will use a combination of both.
Why user research is imperative
User research is vital for a number of different reasons. The main reason is that you are going to have happier users. You want visitors to land on your website and enjoy the experience. You don’t want them to click on the back button and head to a competitor website instead. This is why user research is critical.
You can also make better decisions with good user research, as it gives you a great structure to your decision-making, ensuring that your decisions are aligned with user tasks and business objectives. This will result in a better conversion rate.
You can lower your costs as well. Low-fidelity prototypes or testing wireframes give you the ability to quickly make changes, which will result in the overall costs of the project reducing. You can make changes before they run into bigger and more expensive issues.
All of this comes together to make sure that your business is successful online and that you are increasing your bottom line. After all, isn’t this what every business wants to achieve from their online presence?
So there you have it: an insight into user research and why it is a critical part of every website development project. It is not a one-time thing either. You need to continually conduct research and test the user experience to make sure that your audience is satisfied and that your website is delivering what you have intended it to.