Attending a festival as a stall holder has always been a great option for businesses. If you hand make your products, such as pouring soap and candles, baking cupcakes and cookies, or selling off wood whittled pieces made to order, setting up and decorating a stall can net you a big and quick profit. 

Run a business like this? Then booking a place at a festival or local event could be the next best step for you. We’ve got plenty of reasons to consider doing so below! 

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You’ve Got a Captive Audience

Getting attention from your audience is one of the trickiest things in business. Just being an active business in your niche isn’t enough; you have to put a lot of effort into catching the eye and generating a bit of hype. 

When you’re a stall at a festival, however, you have a captive audience right there in front of you. They’re constantly passing back and forth, waiting at other stalls around you, and all the time you’re right there with a smile on your face and something fun or tasty on the table. 

Making it easy for people to spend money is a real artform but big events do manage it. As a stallholder, being in the midst of the action, surrounded by like minded people who want to be at the festival and are interested in what it offers, means you have a marketing power at your disposal that’s rarely seen elsewhere. 

There’s Usually a Convenient Cashpoint Nearby

Festivals tend to be reliant on cash. A lot of stall holders bring along portable payment terminals so customers can use their card, but if you’re in an area with poor signal, this can be unreliable. Thankfully though, more and more festival organizers are investing in cashpoint set ups to make things easier for everyone. 

And this really is working out! Indeed, there are quite a few high traffic areas to place your atm and festival settings provide nearly all of them. Having a cashpoint either at the entrance, around the food court, or somewhere slap bang in the middle of the trade stalls will ensure people regularly take out cash and spend it in the same moment. 

Not only does this make the organizers an extra chunk of money, but it means more trade for any business in attendance as well. People know there’s somewhere to grab out a few more pennies just around the corner, so they’ll be more willing to stop at your stall and grab something extra. 

Festivals Usually Last Two or More Days

So there’s a captive audience all around you, easy payment options nearby, and the festival you’re pitched up at has at least two days to go. Well, we hope you made enough product for this weekend! A lot of first time stallholders find it hard to keep stock flowing all event long. 

Festivals bring in thousands of people each year, with heavy footfall benefitting both small and medium businesses alike. After all, you’re prime in the center of action and people are already in a spending mood. Not only that, but it’s rare that the same people will be coming on every single day, so you have a new audience to benefit from each and every time. 

You might get a few repeat customers – and recognizing people when they come back to your stall is a great way to capture their ongoing loyalty – but the majority of customers will be people who still have the bulk of their budget to spend. 

You Can Pick Up Repeat Business

And really, it’s not just some people coming back for more if they’re attending on multiple days. If you take business cards or flyers with you, or you have your website’s URL pasted clear for everyone to see, people are going to take your messaging away with them as well. 

This means you’ll still be on their mind when they leave the festival. Even if only five to ten people send through repeat orders after meeting you at an event, you’ve captured valuable, loyal customers who are likely to come back many times into the future. 

So, have we convinced you that being a festival stall holder is a good idea? You can get a lot for very little when you’re in attendance! Take along the best of your business, strike up plenty of chats with those passing by, and bring home a great profit that’ll keep spurring you on.