What To Do When Your Online Brand Starts Blowing Up

It’s a dream we all have – a post reaching tens of thousands of people, a video or social media post we made going viral, or perhaps curating a dedicated following willing to support us directly and engage with our content. It’s why people come up with marketing strategies, use the marketo sms marketing solution, create new content for regular uploads, and post content to apps like Twitter and TikTok. It’s why people have made livings from YouTube and Twitch, and it’s how people like Charli D’Amelio have become overnight millionaires by dancing and having fun on these platforms.

But what do you do if and when your online brand starts blowing up? It can be quite intense to manage, to the point where you may not be able to think straight for a few hours. Well, provided you hope to monetize this content, it could prove quite lucrative for you. However, with a sustained audience you may also find that difficulties come your way, and it’s important for you to understand what those might be and how to confidently counteract them.

In this guide, we hope to help you learn and achieve both of those aims. Let’s get started:

Review Your Security

Review your security. More eyeballs on your content mean more chance for a security breach, and a higher value involved in controlling your account. Make sure you have two-factor authentication on all of your accounts, preferably using an app and not a spoofable SMS system. If Jack Dorsey can have his Twitter account breached, you can have your own taken over if you’re not careful. Furthermore, make sure that your personal accounts are also carefully protected, and be very mindful about where you log into your accounts. As your business grows there may be avenues to expand into, this opens you up a lot more than you previously would have been, so it is wise to look into a resource like https://castle.io/ that can help with security issues that have the potential to become catastrophic.

Consider Legal Assistance

Navigating the online space can be tough. With the best influencer attorney there to yield you advice, you can help yourself make it through this framework while still making sure that you’re able to be as proactive as you were before. This might involve brand and reputational management, the ability to look through your contracts with certain social media platforms, and more. It’s very easy to make a mistake when you start to find yourself becoming a business like this online, and having the right knowledgeable legal entity in your corner is essential.

Account Your Income

Of course, the moment that your online brand begins to grow, odds are that many different passive income options are open to you. This might involve sponsorships or advertisements in your content, selling merchandise, or to use YouTube or Twitch as an example, direct donations or in-platform payments to support you. Could that with affiliate marketing, or Patreon, and you can see just how intensely sporadic your income can get. This is why keeping a strict plan to document all of your income is important, as well as using the services of a reliable accountant. If you can achieve that, you’re much more likely to prosper and to avoid any tax issues in the future.

With this advice, we hope you can handle the often-unexpected possibility of ‘blowing up’ online.