What Comes After Creating Content?

You have a well-research, interesting, engaging and fact-packed piece of content. Now what? What comes after creating content? 

Great question!

We all know that content is king, but if you aren’t capitalizing on what you are writing, then you might just find that gorgeous piece of work gets dusty. Let’s not let that happen.

Goals

You have to have clearly defined goals for your content (this really should be done before you write, but sometimes the mood catches you). You have chosen a topic that you no doubt have a passion for, and likely answer some questions for your readers. But what is the goal of the piece? 

Are you looking to get new subscribers? Then you have to make sure there is a CTA in there. 

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Simple, easy – and very likely to get the right attention. 

If it conversions you need then you are going to have the right balance between salesy, friendly and informative. Tell them why and how the product is excellent – how will it make their life better? Give them the story, let them change their lives by making those purchases. 

Decide on your goal, let it guide what you do. 

Mailout

If you have been diligently building your email marketing list now is the time to really make it work for you. Create a visually exciting email, and include a snippet of your article. You might need to take some time to set up a smooth email management system that can deliver your emails, register unsubscribes, and manage signups. 

After you send out the first broadcast, check your analytics, see who didn’t open the email. Change the title to something with a little more spice, and resend. 

Bookmarking Websites

Just simple places that you can post your work to. Ideally, you are going to want some do-follow sites here, to help increase the juice to the page. Here is some bookmarking site to put your content on:

  • Pocket
  • Mozy Links
  • Techdirt
  • StumbleUpon // Mix
  • Instapaper
  • We Heart It

This might seem tedious, but it makes a big difference, and if you have a VA, they can take care of this for you. 

Social Media

It’s fast, free and fabulous. Unfortunately, most of us don’t have as strong a social media game as we think. When it comes to your content, you should consider hiring a company that is dedicated and experienced like https://rsmconnect.com/social-media-management/, this will make a massive difference in your reach and your brand visibility. 

Guest Post

There are a vast number of websites that love guest posts. Not only are they great for the site, but they increase your visibility and reputation too. You can search for websites to guest post on, and reach out to the ones that make the most sense for you. A quick google search like this:

FOREX (or whatever your niche is) + guest post submission

And finally, be consistent with your efforts. One post heavily promoted a month isn’t likely to give you the reach or conversions you really want.