Welcome In! The Secret To Increasing Footfall Within Your Business

Your success as a business lies, for the most part, on your ability to get customers in through the door. With high levels of competition on most high streets, however, many smaller companies with less recognizable brands find it hard to achieve a steady flow of customers.

Photo by Mike Petrucci on Unsplash

As a result, it’s important that you find as many ways as possible to increase footfall (the flow of traffic) within your business. 

Make your business accessible. The more accessible you can make your business, the more footfall you can expect. This is because you’re making it as easy as possible for customers to stop by, take a look at your products and (hopefully) make a purchase. Thankfully, there are various ways you can increase accessibility. For example, having a parking lot is a great way to start, especially if customers can park free of charge.  However, you should also carry out regular Parking Lot Maintenance to ensure the space is fit for purpose and helping you to draw people in as opposed to sending them elsewhere. 

Work on your curb appeal. Curb appeal is often brought into discussion when selling houses, but enhancing the exterior of your property can also work wonders for your business’ footfall. This is because first impressions count; meaning if your storefront looks poorly managed or unkempt, people are less likely to think highly of your business. This means that you should carry out regular renovations to your storefront, focusing on repairs and maintenance but also ways in which you can capture the attention of your customers. For example, you could install customized awnings and signs. 

Offer excellent customer service. Footfall is often obtained organically (i.e. a customer popping by after noticing an advertisement or item in your shop’s window). However, poor customer service is one of the key areas where carelessness can ruin your business. After all, if you treat a customer poorly, they’re less likely to return or recommend your brand to others. Conversely, “89% of consumers are more likely to make another purchase after a positive customer service experience.” As a result, if you’re looking to increase the number of people entering your business, it’s time to up your customer service game. For example, some studies suggest that greeting customers at the door is a great way to begin forming a strong relationship from the word go. It makes them feel as though they are valued and expected.

Keep it clean and organised. Many different studies have found that customers value clean, well-maintained and organised stores. This is particularly true in the wake of the COVID-19 pandemic, as we’re more acutely aware of germs than we had been previously. This means that you must ensure your store is clean and well-maintained at all times. Usually this means having staff on hand to carry out odd bits of maintenance throughout the day (such as refolding clothes, cleaning spills etc), before having a more thorough clean conducted during closing hours. You may also want to install hand sanitizer stations at your doorway, as this can increase customer confidence.