Whether you are a startup entrepreneur or an established business of any size a digital marketing strategy is a vital part of the success and growth of your business. The significance of digital and mobile channels cannot be underestimated as we move into a new decade that is set to be just as innovative and fast-moving as its predecessor. Many businesses today are employing a content specialist to oversee the management of their digital marketing projects. This is a smart move that will become more of a feature for business moving forward. The reason is that a digital marketing strategy is not enough. It has to be the right strategy that lines up with the goals and objectives of the company. Here we take a look at some of the most effective methods currently in use.
You need to reach relevant customers in the digital world and the way to do that is through search engine optimization. When a user inputs a relevant search term into a search engine your website needs to be the first to pop up in the organic search results. Invest time in keyword research and ensure your content contains the most relevant search terms for your business. If the market is saturated create content that is either bigger or better than the content around it. In 2020, backlinks are important for attaining first page results on Google rankings.
SEO strategies boomed in the 2010s; in the next decade video marketing is set to become the next indispensable tool in the digital marketing toolbox. It’s not only excellent SEO but it’s very effective at building brand awareness and connecting with customers, just ask R6 Digital. Video is the content of the future. According to a study 70% of consumers said they had shared a brand’s video and 72% of businesses said it improved their conversion rates. That’s not surprising, the format is far easier to consume on small devices than text-based content, and it’s more shareable. Plus, with things like shoppable video content that take consumers directly to the product page, purchasing the item of interest could not be easier.
Tried and tested methods such as social media marketing are still powerful ways of reaching new customers and growing businesses of all sizes. Display ads and targeted ads used on sites like Facebook and Twitter are excellent for increasing website traffic, improving conversion rates and raising brand awareness. In 2020 businesses are set to diversify their social media campaigns to take advantage of other established and emerging social media platforms such as LinkedIn and TikTok.
As old as digital time this strategy has been highly effective at leveraging social media, email, search engines, mobile apps, affiliate programs, and websites to appeal to audiences. PPC ads, display ads, social media ads, and native ads are just as effective, and essential, as real world ads are to the maintenance and growth of businesses. All businesses must consider implementing these powerful tools.
Email marketing campaigns have become vital to the conversion rates of businesses. A well crafted email with the right balance of information and brand tonality can make all the difference to the sales of your business. Email marketing is a delicate craft that can yield impressive results if done well.