Today social media has become a crucial tool for business growth and promotion. From driving sales to marketing and improving customer service, you cannot downplay the influence of social media on your business. Recent data shows over 270 million active social media users in the US alone, representing roughly 81% of the American population. Creating a social media marketing strategy is no longer a luxury but a requirement for enterprises. Here are four ways to use social media to boost your business.

Select the right platforms

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There are several popular social media platforms to share your content. Facebook, Twitter, Instagram, and Tiktok are a few. And while these platforms are growing every day, it can be tempting to want to be everywhere. However, knowing where to share your content is crucial for success. The best approach is to define your target market and find which platforms they use. Depending on your type of business, some platforms can be more effective than others. So tailor your marketing budget and strategies to platforms with the most ROIs. 

Set clear social media goals

You can adapt the SMART framework to set your social media goals and objectives. The framework suggests making your goals specific, measurable, attainable, relevant, and timely. For instance, if your goal is to boost your social media subscribers, tailor your advertising to earn more subscribers instead of just accumulating likes on your posts. When setting your social media goals, consider how to increase your brand awareness, drive traffic to the website, and generate leads to grow your revenue. If you don’t have the expertise, you can consider digital white label marketing services to help achieve your social media goals. 

Avoiding over-promoting

Over-promoting your content or social media is one mistake most marketers and businesses commit. Many treat social media like regular advertising. Yet it would be best if you were more discreet. Instead of making your advertising obvious, consider creating content people like and enjoy. It is okay to promote your business once in a while. However, appearing too blunt can drive away customers. Some experts recommend a one-in-seven rule that suggests posting one direct promotional content after every six content-based posts. The trick here is to avoid appearing too salesy. You can refer to KeySource Acquisition as a good example of how to use Twitter to your advantage. You should be posting timely and relevant content that your target audience wants to read and share. Keep track of how often you post as well as to not overdo it.

Conduct a social media audit

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Review your social media strategies if you are already using them for business. Auditing your social media can provide insights into the happenings across your various platforms and how they fit into your marketing strategy. This way, you can identify your most effective platforms, what interests your audience on each platform, their demographics, and how much they contribute to your business. Auditing your social media should be an ongoing process. Although it may be challenging to be consistent, it is worth the effort. Fortunately, several tools can enable you to manage your social media accounts from one location. This can make auditing more straightforward.  

It would be best to leverage all your available resources to grow as a small business. Social media has proved more cost-effective in driving growth and achieving your business goal. And these tips can come in handy.