How to Create an Effective Product Development Strategy

A research and product development strategy gives a company the structure for building new products or to improve the cost, performance, and the quality of the current products. This strategy helps a company achieve its business objectives like infiltrating new markets, selling more to their existing clients and winning business from its rivals. All these processes carry some risks, which you can weigh against the advantages.

Steps to an Effective Product Development Strategy

Determine the invention objective

During this stage, you will need to figure out what problem you need to solve for your customers. Your company should have a roadmap that outlines the products and features to establish to accomplish the vision. Creating a new product is usually a result of hearing criticism from your customers. There could be many oft-reported issues with the product if there is an existing product that needs upgrading.

Figure out what customers think about the strategy

When it comes to new product development, many companies tend to jump directly to the product design, assuming they know what their customers need. After identifying which problems can be addressed by your products, it will be an excellent idea to wait for feedback on the new product from the consumers before launching it. Involving your customers brings a lot of success to your new product. You can utilize social media to get feedback from consumers as long as you are content with making your new idea communal. Sometimes, you can consider using social media tools to raise capital to support your new product development project.

Assess the competitive situation

Determine how much rivalry exists for the new product you want to develop and approximate the costs associated with the product, such as operational and development costs, to get the precise profit margin.


During this stage, you will develop a prototype for the product you want to build. Prototyping allows you to do a restricted release to check the demand in the market as well as the functionality and solve problems that might arise in advance. This will serve as a low-cost testing ground that enables you to choose the best and high demand form of the final product.

As you try to perfect your product, you may need to modify features or broaden the thresholds for practicality. Consequently, your design team may need to make a new design with proper Geometric Dimensioning and Tolerancing metrics and runout symbol (along with other symbols) to create a product capable of being manufactured. This process will be repeated until the product is ready for manufacturing.

Market testing

If required, make adjustments to the prototype or create a new version. Do a small product release in a selected area to see if the products sell fine and assess why the sales are high or low. Market testing using the second prototype lets you determine what needs to be done prior to the official launch.


After doing all the testing and prototyping, it is now time to manufacture the final product. During this stage, you can do a limited release that was not done in the prototyping stage. This is not the end of the product development phase. You will need to go back to the feedback stage and see what the market says about your new products, do they want you to improve or develop your next offering? As you try to fine-tune the product, you will find yourself repeating the process from the first step.

Remember to hire a company with enough experience and know-how about the things related to your industry; for example, work with for all your 3D requirements in large scale to meet your Additive Manufacturing .The product development sequence never stops; it establishes itself as your company grows and expands with time.

Bottom Line

Product development is the vital spark of companies as well as the people. The product can be anything; it can be an IT solution, a new manufacturing process, or an automobile. Businesses have no option but to grow and develop if they want to be successful. Search for business ideas by analyzing trends and exploring your passion, and then transform them into products or services.