5 Things to Consider When Starting a Clothing Label
With the ever-increasing focus on technology in business, there have never been fewer barriers to entry in any industry. As e-commerce rapidly rises toward the top in retail, we see new brands and companies emerge and compete every day. With a good marketing strategy and an effective e-commerce business model, you could start a private label clothing line very quickly.
Although global fashion is dominated by mega-industry leaders, there are opportunities for smaller clothing labels to succeed. A new clothing brand needs an edge or should aim at serving a particular niche. Behind the branding, products, and marketing, a clothing label needs a strong business model with a focus on retail excellence.
If you have the passion, the business know-how, and are in the process of starting a clothing label, here are five important considerations.
A common mistake made by people starting their own fashion business is that they really want to be a fashion designer rather than an entrepreneur. Although working in the clothing business is linked directly to fashion and design, the main focus of your work is on the business side.
Decide whether you’re passionate about fashion or the fashion business. If you are leaning toward the more artistic or creative side of things, perhaps establishing a clothing business is the wrong option at this time.
Source your products ethically
There is no excuse in modern business to operate unethically. Responsibly sourcing your clothes demonstrates that your business has morals and supports fair trade around the world.
There is a new type of ethical manufacturing and certification whereby a company inspects all aspects of your operations to ensure responsible trading is taking place. You will then be awarded a certified stamp showing your ethics across several fields, from working conditions to LGBT+ friendliness.
Have a strong identity
Your brand needs to have a strong identity. It should be instantly recognizable and the perfect embodiment of what your company stands for.
Fashion and clothing are symbolic of the people who wear them. Personal style is represented by the clothes that you wear, so a strong brand needs to embrace an identity.
Strong branding not only increases recognition, but it also makes the business easier to market.
Establish a clear target market
Knowing your audience is a crucial step for any business. When it comes to clothing, having a clear target market is one of the first actions your company should take. If you don’t have a clear picture of who you are selling to, it’s impossible to manufacture the right products.
Perform market research to spot trends and gaps in the market. Look in-depth into these areas and develop buyer personas. These are the customers you should be targeting.
In the digital age, there are endless marketing opportunities. Combining an e-commerce website with social media platforms generates a tremendous amount of consumer data. Carefully analyze this data and develop targeted marketing campaigns.
Ensure that you build an e-mail list and utilize social channels to develop traffic to your website. Never settle for sub-par content, and hire professionals to produce the highest quality copywriting.