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The way you package your product is just as important as the product itself. Product packaging serves two important purposes: to streamline your product’s user experience and to ensure safe transport of the product from your manufacturing line to your customers.
The first purpose is achieved more through the design and branding elements of the packaging. You can make your product packaging stand out and create a truly exclusive experience for the customers.
The second purpose, on the other hand, is achieved through good packaging design and the material you choose to use. This is why choosing packaging supplies for your business is incredibly important. There are a few things to consider when choosing the right packaging supplies to use.
Quality and Durability
Quality is always a priority when choosing packaging supplies. In order to safely protect your product during distribution, you want to use high-quality packaging materials designed to offer sufficient protection against bumps and pressure.
Fortunately, there is no shortage of options when it comes to packaging materials. Corrugated packaging, for instance, comes with a long list of options you can choose from. You can go with single wall or double wall corrugated material, different designs or cuts, and many other options.
Price and Availability
The next factor to consider is price. This is where choosing packaging supplies becomes trickier, since you have to find the right balance between quality and affordability. You also have to consider the cost of using the packaging supplies, including whether they can be used as part of an automated line.
Availability is also important. There is no point in choosing a high-quality and cheap material for packaging when it isn’t always available. You will face a lot of difficulties rolling products out of your manufacturing line due to lack of packaging supplies.
Your Distribution Line
Both the nature of your product and the way products are distributed are among the factors to consider when choosing packaging supplies. Remember that the supplies you use to package your products will have to endure the distribution process, including any rough handling along the way.
It is a good idea to review your distribution process before making any decision regarding packaging supplies. This way, you can spot potential challenges (i.e. conditions in cold storage, weather challenges, etc.) and find supplies that can overcome those challenges perfectly.
With the entire market becoming friendlier to the environment, taking sustainability into account is also a great idea. You want to minimize the use of plastic and other materials that can harm the environment. Instead, go with corrugated cases and reusable packaging options.
Taking sustainability into account and using reusable packaging supplies is good for your bottom line. When the packaging supplies are durable enough to be reused, you save a lot of money without sacrificing quality or functionality in the process.
These four factors, when reviewed carefully, will take you to the perfect packaging supplies to use for your product and business operations. Once you have made your decision, sourcing packaging materials and other supplies will not be a problem.
Infographic created by MGS Machine Corporation