It’s hard to imagine a retail business that doesn’t need to provide shopping bags for its customers, and you might have noticed greater attention given to bagging options during the last few years as eco-friendly materials have become more popular.
One of the most basic conflicts is between disposable shopping bags and reusable shopping bags. In many cases, disposable bags are cheaper, but that’s really all they have going for them. Here are just a few reasons why reusable bags are a much better option for your business.
Ongoing Marketing Value
Your business should already be providing branded shopping bags; doing so helps advertise your business, keep your shop in people’s minds after they’ve let, and suggest higher value to customers. Problem is, those benefits aren’t going to last too long when your bags are disposable. They’ll be advertising to no one once they’re rotting in landfill. Reusable bags are often kept around for months or even years, so they made a far better long-term investment.
Customers don’t judge your business solely on the products and services you provide. If you provide a reusable shopping bag instead of a disposable one, you’re giving something they’ll be able to use further into the future. Essentially, you’re providing added value during the same transaction. It might not sound like a big deal, but even the smallest gestures can help form those positive impressions that keep bringing people back time and again.
Today’s shoppers are more interested than ever in eco-friendliness, so providing a disposal shopping bag is going to turn a surprising number of them against you. In contrast, offering reusable shopping bags can mark your business out as one concerned for the planet and willing to make changes for a better future.
If you want a disposable bag, plastic is pretty much your only option. When you choose reusable bags, you’ll have a significantly wider range of materials from which to choose, including cotton, canvas, polypropylene, paper, and jute. Choose between the different eco bags and decide on eye-popping designs to help your bags and your business stand out from the crowd.